in the manner of upon a time, the methods of promoting a website upon Google were quite simple: you need more links, you compulsion more keywords. But after the "medical updates" the concern has changed a lot. nearly how to publicize a site in Google and

Host factors of site marketing in Google
E-A-T
Host factors, which adjoin the age of the domain, associate profile and extra familiar characteristics of the host are supplemented following supplementary ones. And if you think that for well-off publicity in Google you nevertheless plenty to buy a few contacts - you're wrong.
E-A-T, i.e. effectiveness, trustworthiness and authority, is becoming more and more important. Yes, in the Cyrillic segment of the Internet, this factor will get weight for a long time, but judging by the give access of sites in the bourgeunet - it will be a unventilated blow to many sites.
Google, when Yandex, one of its tasks considers ranking honorable sources. And moreover, E-A-T Google representatives call the key ranking signal. And this is logical: complete you habit inaccurate or even outright incorrect guidance considering it comes to your health or finances?
No counsel can be anonymous. every article must have an author. And this author should be an expert, not a hired copywriter from the exchange, rewriting someone else's article of unnamed origin.
Here's what you dependence to do to optimize E-A-T scores for your site.
Find an expert. You can find one in your company or read a professional affable to post their article upon your site. In some fields (e.g. medicine), there are practically no supplementary options: articles must be written and signed by a real expert. entre more more or less promoting medical clinic websites.
Confirm information. E-A-T uses human assessors for evaluation, and in their action they use not lonesome your website, but with outside sources. This means that any important assistance should be accompanied by associates to authoritative sources, and be accompanied by details more or less the content creator.
Work on your site's authority and reputation. How can Google, its employees, and regular users figure out that your site is an authoritative source? in imitation of on a time, Google used citations to pull off this: if you're referenced, you're an authority. Today, citations are no less important. And, of course, you should be cited by authoritative sources within your own field.
E-A-T becomes the filter without which there is no inadvertent to acquire to the top at all, and without meeting its requirements neither links, tall textual relevance, nor visual search will create any difference.
Link Profile
Yes, links, although reduced in importance for promotion, are still a necessity for promoting sites on Google. And in Runet Google does not present to the colleague profile of the site is not correspondingly picky: in a low-competitive recess to acquire to the summit can assist even runs upon low-quality and non-thematic directories.
However, outside the CIS countries selection of connections have to pay much more attention: a toxic associate can seriously destroy the rating of your site.
The main means of publicity past the assist of associates are satellite site networks (PBNs) and dropped domains (dropships). PBN are created from drops: there was a good site in the same way as reputation and associate mass. subsequently it was understandably abandoned, did not extend. Not to lose the good: the domain is bought out, and the site is restored in the search. lonesome here are the tasks and goals it has a unquestionably different: it is needed to take up to the promoted "money" site.
However, this is not the unaided use of drops. Everyone has heard virtually the "sandbox" filter: Google does not trust new sites and artificially restrains their ranking.  seo  how fine your content is, you won't look the first earsplitting traffic from Google until six months to a year later, or even later.
To overcome this filter, buy out obsolescent unaided domains later than a fine reputation and partner profile and understandably "glue" it to a extra domain by 301 redirect. Thus, the extra site hastily appears age and reputation, and behind them - and positions in search.
Multilevel belong to profiles are becoming increasingly important. recall the history: once the start of "Minusinsk" sites that fell under the filter for the use of SEO-links began to frantically acquire rid of such links. And this is not an simple matter: if you can suitably not pay for rented friends from "Sapa", next to sever the "eternal" belong to is not appropriately easy. You infatuation to entry the webmaster of the donor site and anyhow persuade him to surgically remove the link. Most often - for other money.
This does not happen if you use multi-level associate profiles. The first level consists of authoritative, high-quality sites, perhaps from your own PBN-network. all dubious associate garbage is used for the second, or even third level, without referring to the promoted "money" site directly. log on more in our article upon linkbuilding.